You may have heard the saying “Starting and running a successful business is a marathon not a sprint”. Well, I believe that’s true. Additionally, it doesn’t matter how you start the run, it matters how you finish it. In my many years as a coach I have too often seen startup companies burst out of the starting gate at a sprint pace and before you know it they are running out of air (Resources that is).
Watching the recent Olympics I paid particularly close attention to the long distance runners, from the 1500m to the marathon runners. My observations confirmed my assertion that it involves a particular strategy much more than just pure athleticism.
In business the same rules apply. It requires more than passion, great ideas and hard work to make a business a winner. It requires entrepreneurs to manage his/her resources in a way that will carry them to finish line with some air left in their lungs.
Here are some power tips on how to run your marathon – starting and running your business that is:
- Strategize and focus on the finish line not the starting line – calculate the distance you need to cover and organize your resources to align with it.
- Run at your pace not the runners around you – have your own goals and make sure your actions are consistent with them. Focus on your breathing not your strides – managing your resources is more important than managing your actions. If you run out of resources, so goes your business.
- Plan your breakaway in advance – know your numbers and when to break away from the pack. As the saying goes patience is a virtue.
- Run your last lap as if it the last thing you will do in your life – It is not so much finishing first and winning gold, as much as it is putting yourself on the winning podium.
If you do not consider yourself a long distance runner, hire a coach. It’s what winners often do. It will increase your chance of winning and crossing the finish line by tenfold.