Run for your life!

Sep 13 2012
By: Doron York
Categories: Business Ideas
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You may have heard the saying “Starting and running a successful business is a marathon not a sprint”. Well, I believe that’s true.  Additionally, it doesn’t matter how you start the run, it matters how you finish it. In my many years as a coach I have too often seen startup companies burst out of the starting gate at a sprint pace and before you know it they are running out of air (Resources that is).

Watching the recent Olympics I paid particularly close attention to the long distance runners, from the 1500m to the marathon runners.  My observations confirmed my assertion that it involves a particular strategy much more than just pure athleticism.

In business the same rules apply. It requires more than passion, great ideas and hard work to make a business a winner.  It requires entrepreneurs to manage his/her resources in a way that will carry them to finish line with some air left in their lungs.

Here are some power tips on how to run your marathon – starting and running your business that is:

  1. Strategize and focus on the finish line not the starting line – calculate the distance you need to cover and organize your resources to align with it.
  2. Run at your pace not the runners around you – have your own goals and make sure your actions are consistent with them. Focus on your breathing not your strides – managing your resources is more important than managing your actions. If you run out of resources, so goes your business.
  3. Plan your breakaway in advance – know your numbers and when to break away from the pack. As the saying goes patience is a virtue.
  4. Run your last lap as if it the last thing you will do in your life – It is not so much finishing first and winning gold, as much as it is putting yourself on the winning podium.

If you do not consider yourself a long distance runner, hire a coach.  It’s what winners often do.  It will increase your chance of winning and crossing the finish line by tenfold.

Are you up to the run of your life?

  • About The Company
    PAAR & Company is a global enterprise that specializes in the impossible. We are in the business of coaching corporate leaders in advancing forward those areas that are making an immediate, relevant and positive impact on their leadership presence and that are highly critical to the sustainability of their enterprise.