Media Alert

Nov 15 2011
By: Doron York
Categories: News
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Farmington Hills, Mich. – June 14, 2011 – In an ongoing effort to increase the powerful impact they’ve had with their corporate coaching mission, Farmington Hills-based Business Edge will now operate under the new brand PAAR & Co.

“Aligning our strategic intention with our objective to become the premiere global executive coaching firm and to fulfill on our worldwide expansion plan, we have created a new brand,” said PAAR & Co. CEO Doron York.

York said that after nine painstaking months of collaboration with top-notch marketing and branding experts, Business Edge felt confident that this rebranding will position them as a market leader.

PAAR & Co – will continue to provide the gold standard in high impact senior executive coaching with a commitment to excellence.

“We will continue building tomorrow’s leadership equity one company at the time,” emphasized York.

For more information, contact the PAAR & Co. marketing & communication department at 248.838.3073, ext. 710, or e-mail

PAAR & Co. is located at 32000 Northwestern Hwy, Suite 128 in Farmington Hills, 48334.

Visit for more information.


  • About The Company
    PAAR & Company is a global enterprise that specializes in the impossible. We are in the business of coaching corporate leaders in advancing forward those areas that are making an immediate, relevant and positive impact on their leadership presence and that are highly critical to the sustainability of their enterprise.