Business Talk!

Evolution the New Transformation!

Jun 10 2010
By: Doron York
Categories: Business Talk!
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There have been many books written and dedicated to corporate change. How to design it, how to cope with it, how to go through it, how to implement it etc.  As I do the research for my upcoming book, I have stumbled upon the notion that  as I watch the market emerge from its current crisis, and the future unfolds, Evolution is the new transformation.

Not long ago, maybe 10-20 years back, the market leaders were the ones that told the consumer what to buy, why to buy, when to buy it and how much to pay for it. It is what drove companies such as, Sony, Microsoft, GM, Ford, and Motorola to lead the market.

Well my friends, those days are over. New change has brought about what I call Corporate Evolution. In today’s world, to be a market leader you must demonstrate the ability to get ahead of your customers. This can be a challenge due to the fact that they are already miles ahead of you. It is now your ability to respond to the market instead of dictating or dominating the market which will determine your success.

I define Corporate Evolution as: An organization’s ability to allow various types of the markets spontaneous phenomena such as progression and advancement in social, political, and economic climates to gradually, and with the path of least resistance, be integrated into a powerful customer centered business model.

The French use to say; “The more you try to change things the more they stay the same”

Corporate Evolution dictates that your customers are now telling you what they what, when they want it and how much they are willing to pay for it. If you are not there with the product ready to go, almost instantly, they will move on.

In order to wrap your arms around Corporate Evolution you really need to integrate your customers into your business model in every which way possible, REALLY. Today’s consumer wants to be a part of the decision making process with regards to the product and services they buy.

It is the company’s ability to:

  • Evolve instead of change – do not try to change the face of things. Look for opportunity for evolvement.
  • Transparency is key – Tell it like it is, your customers can see though you.
  • Invite your customers to have a seat at the table – Create a new position CCO – Chief Customer Officer.
  • Be flexible and agile – Make sure that your internal structure is less complex and highly flexible
  • Leave the ego at the door – It does not matter who did what as long as it produces the intended results.

Corporate America in particular and many companies around the globe will need to learn how to evolve into a customer centered enterprise. Shifting the old model that was designed around shareholder satisfaction to a model that is designed around customer satisfaction as defined by the new generation of customers will be tantamount.

Organization ether Evolve or Dissolve. The question is not if it will happen, but rather how long it will take before it finds itself irrelevant.

Are your organization’s leadership and shareholders conditioned for the New Corporate Evolution?

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You can’t save your business into success!

Dec 13 2009
By: Doron York
Categories: Business Talk!
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No one really knows what will happen next.  It is important to preserve cash, to exercise a calculated expense management, to not indulge yourself with unnecessary spending. Yes we are living in tough and uncertain times and the media is not helping, if anything, the media channels make it look worse than it is. My grandfather said to me once, in a similar economic condition; “If you do not read the newspaper or watch TV, life is pretty good” The reality is that you can’t “save” your business into success.  Your business is like your car, it needs gas. The “gas” for your business is money and resources, if you dry out your business it will not move. And if you are not moving forward in business your are moving backwards.

Clients, friends and family often ask especially now, what should we do? Well instead of giving you advice or coaching, here are some power tips on what we are doing with our own business given the current market conditions:

  1. Plan your work and work your plan – Focus on your core business and your value proposition, create your own reality, it sure beats the alternatives.
  2. Up-grade and Top-grade your infrastructure – It is a buyer’s market. It is time to buy, invest in any upgrade or to-pgrade that your business may need. Your dollars will stretch a long way in today’s market condition.
  3. Take care of your clients (Customers) – They are dealing with the same circumstances, exercise the reciprocity law, and give them as much as you are able to, for less. In the long run, it will pay off tenfold.
  4. Spend your marketing dollars – it is the fuel of your business, although the conventional wisdom is to cut the budget, I say do not. Your marketing dollars will buy much more, especially now.
  5. Get your next year plan ready, the sooner the better – Most of us are too small to worry about the global economy, and frankly there is nothing we can do about it after all, so why worry. It is the perfect time to focus your time and resources on innovations, improvements and conditioning.

I can’t guarantee that it will work for each and every one of you; it sure worked for us as we are on track to have 2009 be 182% over 2008. So there is good news after all.  Have a safe, enjoyable and creative holiday. I look forward to seeing you on the court in 2009.

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Are you an Entrepreneur or a Conventional Business Owner?

Oct 13 2009
By: Doron York
Categories: Business Talk!
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Most often throughout my work, I am asked; what are the most important or most critical factors for entrepreneurial success?

Well, my answer is twofold. First I would like to clear up a misconception many people have on the very nature of entrepreneurship. Although the conventional perception is that any person who starts or runs a business, (a small business, for the most part) is an entrepreneur. My observation is very different. True entrepreneurs are by nature very savvy business people that understand the fundamentals of business from the inside out. To put it another way, people with a natural ability a “neck” for the game of business. Although the business world consists of many personality types, the majority of successful entrepreneurs, by societal standards, at least that I have worked with, seem to demonstrateDriver or Ego Expressive characteristics.  These are aggressive, often demanding, and socially active people.

There is a very distinct difference between a Conventional Business Owner and an Entrepreneur. Which are you?

Conventional Business owners:

Business owners for the most part are busy running their business focusing on the operational and the financial side of the business. They want to learn and be good at every aspect of their business, as they are the only one that can do it, and believe that they can do it better than anyone else. They personally manage their expenses, and spend precious time doing what can be delegated to others.  They are risk adverse and very calculated when it comes to spending. They view most business activities as an expense and look at their businesses current reality for what they can or can’t do. They tend to isolate themselves in their own world and they worry a lot. They live in the world of probability.

Entrepreneurs:

Spending most of their time expending and building the vision and the future of their business, they are not concerned with knowing everything; they know that they can assimilate the parts to accomplish that objective. They know that they can “buy” or hire skills and knowledge. They tend to give away the operation side of the business to others and spend their time out and about selling and promoting, the key elements to business growth. They are not the best managers. They are charismatic and enrolling. They view problems and breakdowns as opportunities. Their tolerance for risk is very high. They live in the world of possibility.

“Conventional business owners see the glass half empty, Entrepreneurs see the glass half full”

So let me ask you:  What is the most important or critical element for entrepreneurial success?

Being a successful entrepreneur is a function of two things and two things only (at least from my point of view):

  1. Know who you are inside and out and be complete with the way that you are, and the way that you are not.
  2. Know and understand the market inside and out.

In conclusion, entrepreneurship is not necessarily about knowing finance, operation, product development, technology etc… Although it is a plus if you have all of that, and most true entrepreneurs do, it is about understanding the market, i.e. people habits, trends, social evolution, the political landscape and human nature. To have the ability to discover hidden needs and desires, to see a picture not yet crystallized before someone else and then turn it into a reality.

Now you are talking true entrepreneurship!

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You can hit the RESET Button, stupid!

Aug 13 2009
By: Doron York
Categories: Business Talk!
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(Your life does comes with one)

Given my background and what I do for a living, it is difficult for me to hear over and over again, each and every day, people say, “That’s just the way things are” or “It is what it is” or “What can you do about it?”

I will let you in on a little secret; life does come with a RESET button. Although this chapter might be missing from your life manual, it is there. You do not have to keep doing things the same old way, over and over again, and hope that things will change. I guarantee you they will not. Hope is not a management strategy.

You personally control your own life. Our lives are very similar to the computers we use daily. When we originally bought them, they came with all the software we needed and they worked as they were designed to. Over time we have downloaded cookies, added software and plug ins etc… And suddenly, now it’s not working as it used to, slow, sluggish, and full of errors.

Well, on the computer we can push the RESET and it goes back to the default settings. I am here to tell you that life can work in the same manner.

Sitting on the sideline “HOPING” that the economy will turn itself around so you will be happy AGAIN is in effect doing the same thing over and over. Your life my friend is in your hands, not anyone else’s. Not your president, your CEO, your business partner, your boss, your coworkers or your significant other or even for that matter a higher power.

Here is a theory to consider. I call it “Stop-Change-Start.”

Stop – doing what is NOT working. If you are honest with yourself, you know exactly what it is that is not working. Just simply stop. Change- chose a different path. Do not walk the familiar trail; it will lead you to same places you have been before. Start- acting as the person you aspire to be. If you want to BE different ACT different. As William Shakespeare said and I am paraphrasing; “Life is a stage and we are the characters in our own play”.

It is time to write your own play exactly the way you see or dream it. The life you should have, deserve to have, the one day someday life. You will see that it is magical and liberating to act upon it.

Reinventing oneself is the ability to dream yourself into your own life and then to WILL it into existence i.e. act into it as if the world was your stage.

Now here is the reality check; the world does not care if you change or not. If you do not change or evolve you will fade into the background as if you never existed, feeding on the memories of what you did NOT do in your life. You will not get a second run, not to my knowledge at least.

So relax, your life is like a magnificent, elegant yet powerful Porsche 911 GT2. After all it is the ultimate driving machine that, like you is built to perfection, a piece of art. The only way to enjoy it is to drive it as it was meant to be driven, and I will tell you it meant to be driven with your feet off the brakes. If it gets you a speeding ticket, oh.. what the hell, it was probably worth it.

Wake up; hit it, the Reset button that is. It is never too late, ever. Your life is waiting, do not be late!

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    PAAR & Company is a global enterprise that specializes in the impossible. We are in the business of coaching corporate leaders in advancing forward those areas that are making an immediate, relevant and positive impact on their leadership presence and that are highly critical to the sustainability of their enterprise.