November 2011

Take 5! – Listen to your coach!

Nov 21 2011
By: Doron York
Categories: Business Ideas
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It is time to take an Annual Business Audit. As we approach the end of the year, it is a critical time for business owners to assess where they are and where they want to be. One of the most important elements of success is to know exactly where you are in any given moment in time. I am going through this process with my own business as well with many of my clients. I would like to share it with you.

My experience has led me to the conclusion that it is highly important to do my Annual Business Audit before we are taken “hostage” by the holiday spirit. Although there is a lot of festivity, it also comes with a notion of despair and hopes. We say “hope is not a management strategy”. If you take care of your business you will enjoy the holiday with much more satisfaction and freedom. It does not have to be a complex process. The simpler it is the most powerful the outcome will be.

Let’s do it following these steps:

What is my score? – Look to see how you did against your plan – What worked and what did not. You can learn as much about what not to do as well as what to do. Be authentic and straight, tell the truth. As my late business partner used to say; “The truth will set you free, but first it will piss you off”.

Create an Accomplishments Inventory – It is often the one thing that we overlook, skip and or undermine in the course of everyday life, especially the high achievers among us: acknowledging our accomplishment that is.  We have a universal fundamental habit to look at that which was not accomplished, missed and or missing. Although there is nothing wrong with this approach, it can somewhat diminish our ability to operate with self-generated power and freedom. This exercise is not designed to boost your ego or to pat ourselves on the back (Although we all need it from time to time), it is designed merely to acknowledge what is so, the way that it is and the way that it is not.

  • What I have intended to accomplish in my business this past year and I DID?
  • What I have intended to accomplish in my business this past year and I DID NOT?
  • What are some of the accomplishments I have had in my business this past year that I did NOT intend or plan for?

Face-Up and Clean-Up in order to be complete –  make sure you take the responsibility to clean up any broken promises, incomplete actions, undelivered communications, unfulfilled intentions. To claim your power you need to create the state of being complete. Without being complete there is no new beginning and the world will not listen to you powerfully.

Create a new BHAF (Big Hairy Audacious Future) for your business – be bold, dream far and play big, it beats the alternative. It is your business and your future. Makes it as small or as big as you want to; you are the only limit, there are no other limits. The world rewards boldness.

Money makes the world (businesses) go around – A car without fuel is no good to anyone. Make sure your tank is full. Budget yourself for success and not for failure. A business is a living entity that has needs. Like a tree, if you want to pick up the fruit; you need to water the tree. If you take care of your business, your business will take care of you. A future without resources to support it is just a “Pipe Dream”. A vision without execution is just an illusion.

Share your Future – The more people you tell and share your new future with, the bigger the support you will get (even if you do not what it at time). Broadcast your future from the top of your lungs and make it as public as possible. It will far easier for you to fulfill it then cleaning up the mess when you did not.

Rearrange your Committed Environments – As we have stated over and over again, unless your environment is willing to become a Committed Environment in order to support the fulfillment of your new BHAF it will be a struggle. Ask yourself, are my environments realigned and conditioned to support my BHAF?

The last test is to answer the following: Am I inspired to give 100% of myself to my new BHAF? If you can’t authentically as a matter of your word, say yes; go through the steps until you do.

Have a happy and enjoyable holiday,

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Media Alert

Nov 15 2011
By: Doron York
Categories: News
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Farmington Hills, Mich. – June 14, 2011 – In an ongoing effort to increase the powerful impact they’ve had with their corporate coaching mission, Farmington Hills-based Business Edge will now operate under the new brand PAAR & Co.

“Aligning our strategic intention with our objective to become the premiere global executive coaching firm and to fulfill on our worldwide expansion plan, we have created a new brand,” said PAAR & Co. CEO Doron York.

York said that after nine painstaking months of collaboration with top-notch marketing and branding experts, Business Edge felt confident that this rebranding will position them as a market leader.

PAAR & Co – will continue to provide the gold standard in high impact senior executive coaching with a commitment to excellence.

“We will continue building tomorrow’s leadership equity one company at the time,” emphasized York.

For more information, contact the PAAR & Co. marketing & communication department at 248.838.3073, ext. 710, or e-mail

PAAR & Co. is located at 32000 Northwestern Hwy, Suite 128 in Farmington Hills, 48334.

Visit for more information.


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Leadership – It’s not a part-time job!

Nov 13 2011
By: Doron York
Categories: Business Ideas
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The next few briefings are designed to powerfully address some of the misconceptions about leadership.  We will go straight into the heart of leadership, nonbiased and unscripted. It is not necessarily the most popular version or what one would like to hear, but it is the naked truth.

It seems that some people mistake leadership for a position of power, which is authority.  Although leaders seem to have power, it does not come from control or domination or designation. It mainly comes from whom they are being and what they are representing.

Over the years, we have witnessed people in the workplace who, when promoted to a higher position, paid more attention to the privileges and the perks of the position than to the context of it. Authority can be handed to someone; leadership needs to be earned.  In other words, while authority can be appointed, leadership must always be claimed.

The following is some of the fundamentals and core elements of leadership. You may want to consider if you are up to it!

  1. A leader is what a leader does – You’ve heard the expression before, “People pay attention what you do, not to what you say.” You can’t use lip service as a form of leadership.  If you don’t walk the talk, they will not follow. Your credibility will go downhill, and you lose your turn in line. Consider that as you climb higher, you should allow yourself to possess or have fewer privileges and rights. After all, people are watching.
  2. Leadership does not come with an On/Off switch – once a leader, always a leader. You can’t turn it off; take a break or go to sleep. Once you claim your place as a leader, people will always expect your leadership, any time, anywhere,  any place, under any circumstances. No ifs, no buts, and no excuses. Beware – if you can’t stand the heat, don’t enter the kitchen. Remember, people do not extend sympathy to failed leaders.  After all, you enrolled them in who you are and what you are up to, and besides – you’re the one that gets paid the big bucks!
  3. Yes, it is lonely at the top – you are on your own and truly; no one cares. You asked for it; you got it. The only lifeline you have is your stand and your commitment. Moving forward step by step and sticking to your values and principles no matter what. You do or die by your own sword. At your funeral, there will be those who say you were the best, there are those who could care less, and then you become old news.
  4. You are as good as yesterday’s results – what you going to do for us today? This is the fundamental daily question. You can’t rest on yesterday’s accomplishments too long. There are leaders in the waiting room. Do not try to explain, justify or reason yourself.  It will not work (maybe…once or twice at most). Leadership is about translating your vision or possibility into specific and measurable quantified results, in reality – and nothing less.
  5. Leadership is not a popularity contest – it is not about whether people like you or not. Being liked has nothing to do with leadership. It is not about being popular or about the great personality you may possess or what kind of a person you are. Although those things can add to the total sum of your leadership, it is really about people respecting you. It is about doing. What is right vs. doing the right thing, being complete with yourself, and doing it all without agreement and without a loss of power.

Putting all humor aside, leadership is what it is, whether you like it or not. Leadership is not a place to get to or reward to have.  It is a place to come from. It is like being on a journey without a destination. It is about the present time – right here, right now – and who you are being in the matter.

Leadership is what transforms a vision into a reality. It is the bold speaking of your intentions…and the actions, which speak louder than the words. It is making the impossible possible, time after time after time, year after year after year. Leadership is the power to create the circumstances. It is the daily triumph of integrity over skepticism.

Are you still interested?

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  • About The Company
    PAAR & Company is a global enterprise that specializes in the impossible. We are in the business of coaching corporate leaders in advancing forward those areas that are making an immediate, relevant and positive impact on their leadership presence and that are highly critical to the sustainability of their enterprise.